Best Smart TV for 2024: Top Picks From Roku, Amazon, Google and More
This year, it's smart to remember that most TVs are smart TVs. These are our favorites.
- Although still awaiting his Oscar for Best Picture Reviewer, David does hold certifications from the Imaging Science Foundation and the National Institutes of Standards and Technology on display calibration and evaluation.
- Member of Screen Actors Guild and Actors Equity Association
Why You Can Trust CNET
These days, most new TVs come equipped with smart capabilities, which let you access streaming services such as Netflix and Disney Plus. And unlike TVs of the past, you won't even need to get a dedicated streaming device like a Roku. But it can be hard to distinguish what separates a decent smart TV from an outstanding one, so we're here to help.
Our reviews take smart TV systems into account, but we think picture quality for the money is usually more important when buying a new TV. That's because you can always "replace" the TV's built-in system with a good streaming device, most of which cost less than $50. The exception is for budget TVs, where the price of the new streaming device can make up a significant percentage of the cost. For this list, we weighted the importance of the smart TV system higher for budget model TVs.
At CNET, I review TVs side by side in a state-of-the-art testing lab, taking hundreds of measurements with specialized equipment and comparing gaming, home theater and bright-room image quality. My 20 years of experience as a TV reviewer helps me determine not just the best smart TV overall but also the best smart TV in your price range.
Our list below is generally arranged in order of which TVs provide the best picture for the money, but we also note how much we like (or dislike) the built-in smart TV system.
What is the best smart TV right now?
After testing some of the best TVs for the money this year, the TCL QM8 series (2023) sits at the top of the list for a number of reasons. It offers superb picture quality overall, all the features you need in a modern television -- including 4K/120Hz input and variable refresh rate that can get the most out of consoles like the PS5 and Xbox Series X -- and an affordable price tag. When a friend asks me what TV to buy from 65 to 98 inches, I tell them the TCL QM8 series.
There are plenty of other excellent choices out there, however, so even though the QM8 is my current favorite for most people, it might not be right for your preferences or budget.
Best smart TVs in 2024
The main downside of the TCL QM8 is that it's only available in large sizes (65 inches and up). If you're looking for a 55-inch TV, I recommend the Hisense U8K instead. Note that prices shown here are for the 65-inch size in the QM8 series.
" page-position="" linktext="Read full review" linkurl="https://www.cnet.com/tech/home-entertainment/tcl-qm8-review-tv-value-champ-gets-bigger-brighter-and-better/" can-collapse="false" collapse-on-page-load="false" can-truncate="false" truncate-on-page-load="false" offer="{"id":"5ac740fb-a173-44fb-8b8d-b92acd598510","label":"TCL 65\" Class QM8 Q-Class 4K MINI-LED QLED HDR Smart TV with Google TV","slug":"tcl-65-class-qm8-q-class-4k-mini-led-qled-hdr-smart-tv-with-google-tv","edition":["us"],"imageId":"6e985bbf-f311-4b70-a932-f248eeb8740c","imgUrl":"https://www.cnet.com/a/img/resize/842094a468514cdbf942b3e9e853356b10f4dba8/hub/2023/05/15/6e985bbf-f311-4b70-a932-f248eeb8740c/6538131-sd.jpg?auto=webp&width=300&height=300&fit=crop","imageHeight":0,"imageWidth":0,"typeLabel":"Product","objectType":"content_product","icon":""}" techobjectinfo="{"uuid":"5ac740fb-a173-44fb-8b8d-b92acd598510","slug":"tcl-65-class-qm8-q-class-4k-mini-led-qled-hdr-smart-tv-with-google-tv","name":"TCL 65\" Class QM8 Q-Class 4K MINI-LED QLED HDR Smart TV with Google TV","productType":"PRODUCT","updateType":"PRISM","mod":1703691622890}" overridecredit="David Katzmaier/CNET" overridecaption="" imagegroup="{"uuid":"548f9f65-9a89-4d44-a845-70c886c2002f","alt":"TCL 65QM850G TV","caption":"","credits":"David Katzmaier/CNET","imageData":{"id":"548f9f65-9a89-4d44-a845-70c886c2002f","filename":"tcl-65qm850g-tv-8623.jpg","path":"https://www.cnet.com/a/img/resize/08cf1d495307c49bf9838d14a6a14c23329463bd/hub/2023/11/03/548f9f65-9a89-4d44-a845-70c886c2002f/tcl-65qm850g-tv-8623.jpg?auto=webp&height=500","dateCreated":{"date":"2023-11-03 15:59:47.000000","timezone":"UTC","timezone_type":3},"primeColor":null,"hasWarning":false},"size":"","float":"","lightbox":false,"imageUrl":"https://www.cnet.com/a/img/resize/08cf1d495307c49bf9838d14a6a14c23329463bd/hub/2023/11/03/548f9f65-9a89-4d44-a845-70c886c2002f/tcl-65qm850g-tv-8623.jpg?auto=webp&height=500","imageCaption":"","imageCredit":"David Katzmaier/CNET","imageAltText":"TCL 65QM850G TV","imageFilename":"tcl-65qm850g-tv-8623.jpg","imageWidth":4000,"imageHeight":2250,"imageDoNotCrop":false,"imageDoNotResize":false,"imageWatermark":false,"imageDateCreated":"2023-11-03","imageParallax":"","imageCrop":"","imageEnlarge":false}" usepricing="true" ng-block="{"id":"4pqv60hn2miznjk","type":"listicle"}" edition="us" data-key="cnetlisticle__0fbc47a9-3902-4803-8bd1-bb9cc55e06ce" index="1" imagecredit="David Katzmaier/CNET" tagslugs="4k-tvs,lg,roku,samsung,vizio,hv14,tcl" contenttype="Best List - Precap" isbestlistredesign="true" filtershortcodetypes="" totalfilteritems="0" pagelayout="FAQ Markup + BL Precap" showdetails="true" suppressautoplay="true" tocheadlineitem="[object Object]" class="c-bestListProductListing">TCL has topped our list of the best TVs for the last few years but the QM8 is something different, and even better than before. In my comparison tests it stood out with superior brightness and impact while still maintaining excellent contrast -- a combination no other TV could match at this price. The key is mini-LED tech and well-implemented full-array local dimming. It also has a sleek design with a center-mount stand. The operating system is Google TV, which I don't like as much as Roku TV, but it's still a solid smart TV. This model replaces the TCL 6-Series Roku TV from last year.
The main downside of the TCL QM8 is that it's only available in large sizes (65 inches and up). If you're looking for a 55-inch TV, I recommend the Hisense U8K instead. Note that prices shown here are for the 65-inch size in the QM8 series.
Best 55-inch smart TV
Hisense U8K
If you're looking for the best smart TV for the money and the TCL QM8 is just too big, the Hisense U8K should be your go-to. I compared the two 2023 TVs side-by-side, and while I liked the QM8 just a bit better, the U8K has one medium-size advantage: a 55-inch screen option. So if 65 is too large for your room, your budget or your tastes, the choice between the two is simple: Get the 55-inch Hisense UK8.
Both offer excellent image quality and affordable prices thanks to mini-LED backlights and full-array local dimming, as well as similar gaming features and the Google TV operating system. And both cost hundreds less than you'd have to pay to get similar image quality from a better-known brand.
Note that while I tested the 65-inch size in the U8K series, prices shown here are for the 55-inch size.
Pros:
- Affordable
- Excellent smart TV system
Cons:
- Image quality and features lag some entry-level TVs
Note that TCL has been selling the 4-Series for the last few years with little to no change in image quality or features in our tests, although it has recently added some larger screen sizes, including an 85-inch option.
The prices shown below are for the 55-inch size.
" page-position="" linktext="" linkurl="" can-collapse="true" collapse-on-page-load="true" can-truncate="true" truncate-on-page-load="true" offer="" techobjectinfo="{"uuid":"1584cf83-42ed-4b06-b87e-ae8818fd5e6b","slug":"tcl-55-class-4-series-4k-uhd-hdr-smart-roku-tv-55s451","name":"TCL 55\" Class 4-Series 4K UHD HDR Smart Roku TV - 55S451","productType":"PRODUCT","updateType":"EZMONEY","mod":1703691624887}" overridecredit="David Katzmaier/CNET" overridecaption="" imagegroup="{"uuid":"c496e8fc-c71e-4a1f-81d1-a2b6e4bda962","alt":"TCL 4 Series Roku TV on a stand","caption":"","credits":"David Katzmaier","imageData":{"id":"c496e8fc-c71e-4a1f-81d1-a2b6e4bda962","filename":"budget-tvs-6157.jpg","path":"https://www.cnet.com/a/img/resize/78ce276ec5c1308e45b4da1175e993c379f6c1ae/hub/2022/10/18/c496e8fc-c71e-4a1f-81d1-a2b6e4bda962/budget-tvs-6157.jpg?auto=webp&height=500","dateCreated":{"date":"2022-10-18 20:48:52.000000","timezone":"UTC","timezone_type":3},"primeColor":null,"hasWarning":false},"size":"","float":"","lightbox":false,"imageUrl":"https://www.cnet.com/a/img/resize/78ce276ec5c1308e45b4da1175e993c379f6c1ae/hub/2022/10/18/c496e8fc-c71e-4a1f-81d1-a2b6e4bda962/budget-tvs-6157.jpg?auto=webp&height=500","imageCaption":"","imageCredit":"David Katzmaier","imageAltText":"TCL 4 Series Roku TV on a stand","imageFilename":"budget-tvs-6157.jpg","imageWidth":3000,"imageHeight":1688,"imageDoNotCrop":false,"imageDoNotResize":false,"imageWatermark":false,"imageDateCreated":"2022-10-18","imageParallax":"","imageCrop":"","imageEnlarge":false}" usepricing="true" ng-block="{"id":"en4y4yagkoow1o5","type":"listicle"}" edition="us" data-key="cnetlisticle__b70c1189-8bdf-4081-9437-d2363e62555e" index="3" imagecredit="David Katzmaier/CNET" tagslugs="4k-tvs,lg,roku,samsung,vizio,hv14,tcl" contenttype="Best List - Precap" isbestlistredesign="true" filtershortcodetypes="" totalfilteritems="0" pagelayout="FAQ Markup + BL Precap" showdetails="true" suppressautoplay="true" tocheadlineitem="[object Object]" class="c-bestListProductListing">Best budget smart TV
TCL 4-Series
The picture quality of the TCL 4-Series Roku TV was only a slight step behind the Vizio V-Series (below) in our budget TV test, but we liked its Roku smart TV system better than Vizio's SmartCast, so the TCL gets the top spot on this list. The 4-Series lacks the Dolby Vision, Bluetooth connectivity and AMD FreeSync with a variable refresh rate, all of which the Vizio offers, but in our book superior smart TV streaming is more important at the budget level.
Pros:
- Affordable
- Excellent smart TV system
Cons:
- Image quality and features lag some entry-level TVs
Note that TCL has been selling the 4-Series for the last few years with little to no change in image quality or features in our tests, although it has recently added some larger screen sizes, including an 85-inch option.
The prices shown below are for the 55-inch size.
The biggest downside of the Vizio is its smart TV platform, Vizio SmartCast. It's crowded, slow and littered with ads for platforms such as Tubi and Kidoodle TV. That's why the TCL 4-Series with Roku gets the top slot. That said, if you value its image quality and extra features, you can always add a separate streaming device to this Vizio.
Pros:
- Solid image quality for en entry-level TV
- Lots of features, including VRR and Wi-Fi 6E
Cons:
- Poor built-in smart TV system
The prices shown below are for the 50-inch size.
" page-position="" linktext="" linkurl="" can-collapse="true" collapse-on-page-load="true" can-truncate="true" truncate-on-page-load="true" offer="{"id":"a501a259-2229-41a9-9970-6be3e876023a","label":"Vizio V505M","slug":"vizio-v505m","edition":["US","ES"],"imageId":"21a4a8d8-df13-4ffd-8992-4e61f3474015","imgUrl":"/content/image/redirect/21a4a8d8-df13-4ffd-8992-4e61f3474015/resize/75x56","typeLabel":"Tech Product","objectType":"content_product","icon":"type-icon ct-cmg-tech-product ct-small"}" techobjectinfo="{"uuid":"a501a259-2229-41a9-9970-6be3e876023a","name":"Vizio V505M","slug":"vizio-v505m","productType":"PRODUCT","updateType":"PRISM","mod":1701725667606}" overridecredit="David Katzmaier/CNET" overridecaption="Best Vizio|With a load of smart features onboard, this TV delivers in so many ways.
" imagegroup="{"uuid":"61f6b066-d61e-4bff-8ac8-d0e0ea2c7ef3","alt":"Vizio V-Series on a TV stand","caption":"","credits":"David Katzmaier","imageData":{"id":"61f6b066-d61e-4bff-8ac8-d0e0ea2c7ef3","filename":"budget-tvs-6165.jpg","path":"https://www.cnet.com/a/img/resize/eb1b4751b7c0164db1a4017af9d96e5de45054ec/hub/2022/10/18/61f6b066-d61e-4bff-8ac8-d0e0ea2c7ef3/budget-tvs-6165.jpg?auto=webp&height=500","dateCreated":{"date":"2022-10-18 20:42:19.000000","timezone":"UTC","timezone_type":3},"primeColor":null,"hasWarning":false},"size":"","float":"","lightbox":false,"imageUrl":"https://www.cnet.com/a/img/resize/eb1b4751b7c0164db1a4017af9d96e5de45054ec/hub/2022/10/18/61f6b066-d61e-4bff-8ac8-d0e0ea2c7ef3/budget-tvs-6165.jpg?auto=webp&height=500","imageCaption":"","imageCredit":"David Katzmaier","imageAltText":"Vizio V-Series on a TV stand","imageFilename":"budget-tvs-6165.jpg","imageWidth":3000,"imageHeight":1687,"imageDoNotCrop":false,"imageDoNotResize":false,"imageWatermark":false,"imageDateCreated":"2022-10-18","imageParallax":"","imageCrop":"","imageEnlarge":false}" usepricing="true" ng-block="{"id":"h1myw5nsxsh57s1","type":"listicle"}" edition="us" data-key="cnetlisticle__3e9c469b-44a4-45fb-b077-22c6c1e18ca6" index="4" imagecredit="David Katzmaier/CNET" tagslugs="4k-tvs,lg,roku,samsung,vizio,hv14,tcl" contenttype="Best List - Precap" isbestlistredesign="true" filtershortcodetypes="" totalfilteritems="0" pagelayout="FAQ Markup + BL Precap" showdetails="true" suppressautoplay="true" tocheadlineitem="[object Object]" class="c-bestListProductListing">Best budget smart TV for picture quality
Vizio V-Series
When we compared the best budget TVs, the picture quality of Vizio V-Series clearly emerged as the leader of the pack. The Vizio offered the most balanced and accurate picture during our comparisons, and it comes with some useful extras such as Dolby Vision support, Wi-Fi 6E, Bluetooth compatibility and variable refresh rate for potentially smoother gaming.
The biggest downside of the Vizio is its smart TV platform, Vizio SmartCast. It's crowded, slow and littered with ads for platforms such as Tubi and Kidoodle TV. That's why the TCL 4-Series with Roku gets the top slot. That said, if you value its image quality and extra features, you can always add a separate streaming device to this Vizio.
Pros:
- Solid image quality for en entry-level TV
- Lots of features, including VRR and Wi-Fi 6E
Cons:
- Poor built-in smart TV system
The prices shown below are for the 50-inch size.
The price shown below is for the 65-inch size.
" page-position="" linktext="Read our Roku Plus Series Review" linkurl="https://www.cnet.com/tech/home-entertainment/roku-plus-series-tv-review-simple-smarts-meet-solid-picture/" can-collapse="true" collapse-on-page-load="true" can-truncate="true" truncate-on-page-load="true" offer="" techobjectinfo="{"uuid":"74cc9151-9350-463e-b2c4-80a93a7b400f","slug":"roku-65-class-plus-series-qled-4k-smart-rokutv","name":"\"Roku - 65\"\" Class Plus Series QLED 4K Smart RokuTV\"","productType":"PRODUCT","updateType":"EZMONEY","mod":1703691623058}" overridecredit="Josh Goldman/CNET" overridecaption="" imagegroup="{"uuid":"f933f488-adeb-4d2d-9d5f-a7315749ae96","alt":"Roku TV on a wooden TV cabinet","caption":"","credits":"Josh Goldman/CNET","imageData":{"id":"f933f488-adeb-4d2d-9d5f-a7315749ae96","filename":"roku-tv-23-09.jpg","path":"https://www.cnet.com/a/img/resize/00323c9170e6c9349450875873761003b774bb7a/hub/2023/04/06/f933f488-adeb-4d2d-9d5f-a7315749ae96/roku-tv-23-09.jpg?auto=webp&height=500","dateCreated":{"date":"2023-04-06 17:51:38.000000","timezone":"UTC","timezone_type":3},"primeColor":null,"hasWarning":false},"size":"","float":"","lightbox":false,"imageUrl":"https://www.cnet.com/a/img/resize/00323c9170e6c9349450875873761003b774bb7a/hub/2023/04/06/f933f488-adeb-4d2d-9d5f-a7315749ae96/roku-tv-23-09.jpg?auto=webp&height=500","imageCaption":"","imageCredit":"Josh Goldman/CNET","imageAltText":"Roku TV on a wooden TV cabinet","imageFilename":"roku-tv-23-09.jpg","imageWidth":4248,"imageHeight":2393,"imageDoNotCrop":false,"imageDoNotResize":false,"imageWatermark":false,"imageDateCreated":"2023-04-06","imageParallax":"","imageCrop":"","imageEnlarge":false}" usepricing="true" ng-block="{"id":"cquh69c5by7eurz","type":"listicle"}" edition="us" data-key="cnetlisticle__6b247f17-2543-4e84-b5b1-20b5b061bf87" index="5" imagecredit="Josh Goldman/CNET" tagslugs="4k-tvs,lg,roku,samsung,vizio,hv14,tcl" contenttype="Best List - Precap" isbestlistredesign="true" filtershortcodetypes="" totalfilteritems="0" pagelayout="FAQ Markup + BL Precap" showdetails="true" suppressautoplay="true" tocheadlineitem="[object Object]" class="c-bestListProductListing">Best midpriced smart TV runner-up
Roku Plus Series
Competition among TVs in the middle pricing band is heating up, and the Plus Series is the latest entrant. Unlike the TCL Roku TVs higher on this list, this one is all Roku, with no other brands on board. It adds a couple of step-up extras, including QLED and full-array local dimming, which help deliver a better picture than the TCL 4-Series, for example. It's not as impressive as the Vizio MQX, though, since it lacks 120Hz for gaming and worse picture quality overall. If you value those extras, then the Vizio is worth saving for, but if not the Roku Plus Series is a very good value.
Pros:
- Affordable
- Good picture quality thanks to local dimming
- Great smart TV system
Cons:
- Lacks 120Hz refresh rate and other gaming extras
- Not as bright as some similarly priced TVs
This is the first TV Roku has produced under its own brand, as opposed to partnering with a brand like TCL, Sharp, Pioneer or Hisense. The company also released a version with fewer features and no local dimming, called the Roku Select Series.
The price shown below is for the 65-inch size.
The prices shown here are for the 65-inch size of the LG C3 series.
" page-position="" linktext="Read full review" linkurl="https://www.cnet.com/tech/home-entertainment/lg-oled-c3-review-sets-the-standard-for-high-end-television-picture-quality/" can-collapse="false" collapse-on-page-load="false" can-truncate="false" truncate-on-page-load="false" offer="{"id":"cb03ba1c-e9bd-4af6-856c-247ce58109f2","label":"LG 65\" Class C3 Series OLED 4K UHD Smart webOS TV","slug":"lg-65-class-c3-series-oled-4k-uhd-smart-webos-tv","edition":["us"],"imageId":"838a03ae-29c3-47b9-99ad-69356dca2d88","imgUrl":"https://www.cnet.com/a/img/resize/15644c84417820ad3196e0364b819317b6ab0198/hub/2023/04/02/838a03ae-29c3-47b9-99ad-69356dca2d88/6535929-sd.jpg?auto=webp&width=300&height=300&fit=crop","imageHeight":0,"imageWidth":0,"typeLabel":"Product","objectType":"content_product","icon":""}" techobjectinfo="{"uuid":"cb03ba1c-e9bd-4af6-856c-247ce58109f2","slug":"lg-65-class-c3-series-oled-4k-uhd-smart-webos-tv","name":"LG 65\" Class C3 Series OLED 4K UHD Smart webOS TV","productType":"PRODUCT","updateType":"PRISM","mod":1703691622911}" overridecredit="David Katzmaier/CNET" overridecaption="" imagegroup="{"uuid":"b3b35284-1d0c-4c27-8676-954abc2fad8a","alt":"The 2023 LG C3 OLED TV","caption":"","credits":"Josh Goldman/CNET","imageData":{"id":"b3b35284-1d0c-4c27-8676-954abc2fad8a","filename":"lg-c3-oled-tv-2023-07.jpg","path":"https://www.cnet.com/a/img/resize/f9124ebc2c5acd5c175f1a752e671363bc71e720/hub/2023/06/09/b3b35284-1d0c-4c27-8676-954abc2fad8a/lg-c3-oled-tv-2023-07.jpg?auto=webp&height=500","dateCreated":{"date":"2023-06-09 13:29:16.000000","timezone":"UTC","timezone_type":3},"primeColor":null,"hasWarning":false},"size":"","float":"","lightbox":false,"imageUrl":"https://www.cnet.com/a/img/resize/f9124ebc2c5acd5c175f1a752e671363bc71e720/hub/2023/06/09/b3b35284-1d0c-4c27-8676-954abc2fad8a/lg-c3-oled-tv-2023-07.jpg?auto=webp&height=500","imageCaption":"","imageCredit":"Josh Goldman/CNET","imageAltText":"The 2023 LG C3 OLED TV","imageFilename":"lg-c3-oled-tv-2023-07.jpg","imageWidth":4787,"imageHeight":2696,"imageDoNotCrop":false,"imageDoNotResize":false,"imageWatermark":false,"imageDateCreated":"2023-06-09","imageParallax":"","imageCrop":"","imageEnlarge":false}" usepricing="true" ng-block="{"id":"63nzptvwu18nle3","type":"listicle"}" edition="us" data-key="cnetlisticle__be226154-99f0-4c9c-a770-7b329400f713" index="6" imagecredit="David Katzmaier/CNET" tagslugs="4k-tvs,lg,roku,samsung,vizio,hv14,tcl" contenttype="Best List - Precap" isbestlistredesign="true" filtershortcodetypes="" totalfilteritems="0" pagelayout="FAQ Markup + BL Precap" showdetails="true" suppressautoplay="true" tocheadlineitem="[object Object]" class="c-bestListProductListing">Best high-end smart TV
LG OLED C3
The C3 represents better picture quality than any non-OLED TV on this list at a price that's definitely higher, but still not stratospheric. Its perfect black levels, unbeatable contrast and superb off-angle viewing kept it a notch above the mini-LED models in my comparison tests, and while its overall brightness isn't quite as impressive, it's still an incredible performer in all kinds of room lighting. The C3 is also one of the lightest TVs we've ever reviewed thanks to carbon-fiber construction; the 65-inch version weighs just 37 pounds with its stand.
The prices shown here are for the 65-inch size of the LG C3 series.
Best smart TV picture quality
LG OLED G3
Don't look now, but there's a new picture quality champ in town for 2023. The LG OLED G3 delivers the best image quality I've ever tested in my 20-plus years of doing TV reviews. It's brighter than any other OLED TV and has a superior antireflective screen, for incredible performance in both bright and dark rooms. Compared directly to the Samsung S95C those traits helped it overcome a slight color deficit to the Samsung and propel it into best-ever territory.
Of course, both it and the S95C cost hundreds more than less-expensive OLED TVs like the LG C3, and for most people the difference isn't worth it.
Pros:
- Best picture quality we've ever tested
- Superb contrast and off-angle image
- Best-in-class bright room performance
- Slim, wall-friendly design
Cons:
- Expensive
- Samsung S95C has superior color
The G3 replaces the G2 and has an improved screen technology called MLA (for Micro Lens Array) that LG says is responsible for the G3's superior brightness. The G3 series comes in four sizes (55-, 65-, 77- and 83-inch) but the largest 83-inch size lacks MLA, so I don't expect it to perform as well as the others.
The prices shown below are for the 65-inch size.
I also preferred Samsung's design, with its unique external One Connect input box, if that's a factor for you. Instead of inputs on the back panel, this TV houses them in a separate box that connects to the TV via a single cable, easing installation. The panel itself is also thinner than that of the G3.
Pros:
- Superb image quality with best-in-class color
- Superb contrast and off-angle image
- Excellent gaming features
- Ultrathin panel with external input box
Cons:
- Expensive
- Competing LG G3 has superior overall picture
The S95C replaces the S95B and is one of two QD-OLED series Samsung is making in 2024. The other, the S90C, isn't as bright, according to Samsung, and costs less and has standard inputs on the back panel.
The prices shown below are for the 65-inch size.
" page-position="" linktext="Read our Samsung S95C OLED TV review" linkurl="https://www.cnet.com/tech/home-entertainment/samsung-s95c-qd-oled-tv-review-amazing-picture-high-price/" can-collapse="false" collapse-on-page-load="false" can-truncate="false" truncate-on-page-load="false" offer="{"id":"549d1f52-0096-4bf6-8dcd-5c290c91c9b6","label":"\"Samsung - 65\"\" Class S95C OLED 4K UHD Smart Tizen TV\"","slug":"samsung-65-class-s95c-oled-4k-uhd-smart-tizen-tv","edition":["us"],"imageId":"68ce6f37-1491-4d53-9fce-6f7b23a8fb34","imgUrl":"https://www.cnet.com/a/img/resize/b5371055c536cf3583cefd89085714fee8d6e877/hub/2023/03/24/68ce6f37-1491-4d53-9fce-6f7b23a8fb34/6536969-sd.jpg?auto=webp&width=300&height=300&fit=crop","imageHeight":0,"imageWidth":0,"typeLabel":"Product","objectType":"content_product","icon":""}" techobjectinfo="{"uuid":"549d1f52-0096-4bf6-8dcd-5c290c91c9b6","slug":"samsung-65-class-s95c-oled-4k-uhd-smart-tizen-tv","name":"\"Samsung - 65\"\" Class S95C OLED 4K UHD Smart Tizen TV\"","productType":"PRODUCT","updateType":"PRISM","mod":1703691622911}" overridecredit="David Katzmaier/CNET" overridecaption="" imagegroup="{"uuid":"49793c53-d48e-4054-b7c7-c126ba1622a4","alt":"Samsung S95C","caption":"","credits":"David Katzmaier/CNET","imageData":{"id":"49793c53-d48e-4054-b7c7-c126ba1622a4","filename":"samsung-q95c-13.jpg","path":"https://www.cnet.com/a/img/resize/de3256850b4c1d8e52b2dd4d5ca3928f472ebcb4/hub/2023/08/01/49793c53-d48e-4054-b7c7-c126ba1622a4/samsung-q95c-13.jpg?auto=webp&height=500","dateCreated":{"date":"2023-08-01 19:34:20.000000","timezone":"UTC","timezone_type":3},"primeColor":null,"hasWarning":false},"size":"","float":"","lightbox":false,"imageUrl":"https://www.cnet.com/a/img/resize/de3256850b4c1d8e52b2dd4d5ca3928f472ebcb4/hub/2023/08/01/49793c53-d48e-4054-b7c7-c126ba1622a4/samsung-q95c-13.jpg?auto=webp&height=500","imageCaption":"","imageCredit":"David Katzmaier/CNET","imageAltText":"Samsung S95C","imageFilename":"samsung-q95c-13.jpg","imageWidth":4032,"imageHeight":2268,"imageDoNotCrop":false,"imageDoNotResize":false,"imageWatermark":false,"imageDateCreated":"2023-08-01","imageParallax":"","imageCrop":"","imageEnlarge":false}" usepricing="true" ng-block="{"id":"8ehsmgha8x23j4j","type":"listicle"}" edition="us" data-key="cnetlisticle__270dcc50-acc7-4c07-bcb4-4c6659341142" index="8" imagecredit="David Katzmaier/CNET" tagslugs="4k-tvs,lg,roku,samsung,vizio,hv14,tcl" contenttype="Best List - Precap" isbestlistredesign="true" filtershortcodetypes="" totalfilteritems="0" pagelayout="FAQ Markup + BL Precap" showdetails="true" suppressautoplay="true" tocheadlineitem="[object Object]" class="c-bestListProductListing">Best smart TV color quality
Samsung OLED S95C
I compared this TV side by side with the LG G3 above, and while I liked the G3 better overall, the Samsung S95C looked nearly as impressive. Its biggest advantage was color, thanks to Samsung's quantum dot-infused take on OLED technology, aka QD-OLED. The S95C's flowers, sunsets and other colorful objects looked a bit more natural and impressive than on the G3 or, frankly, any other OLED TV I've tested. The G3 showed excellent color, too, and looked brighter and better overall, but it was very close.
I also preferred Samsung's design, with its unique external One Connect input box, if that's a factor for you. Instead of inputs on the back panel, this TV houses them in a separate box that connects to the TV via a single cable, easing installation. The panel itself is also thinner than that of the G3.
Pros:
- Superb image quality with best-in-class color
- Superb contrast and off-angle image
- Excellent gaming features
- Ultrathin panel with external input box
Cons:
- Expensive
- Competing LG G3 has superior overall picture
The S95C replaces the S95B and is one of two QD-OLED series Samsung is making in 2024. The other, the S90C, isn't as bright, according to Samsung, and costs less and has standard inputs on the back panel.
The prices shown below are for the 65-inch size.
Pros:
- Best non-OLED picture quality we've ever tested
- Incredible brightness with minimal blooming
- Stylish design, packed with features
Cons:
- Expensive
- Slightly worse contrast, off-angle and uniformity than OLED
Samsung produces a number of QLED TVs, but the QN90B is among the highest-end, aside from versions with 8K resolution. This is a 2022 model, but the 2023 version, the QN90C, looks similar in terms of features and while we haven't reviewed it, we expect it to deliver similar image quality. It's also significantly more expensive.
The prices shown below are for the 65-inch size.
" page-position="" linktext="Read our Samsung QN90B review" linkurl="https://www.cnet.com/tech/home-entertainment/samsung-qn90b-review-this-qled-tv-from-the-futures-so-bright/" can-collapse="true" collapse-on-page-load="true" can-truncate="true" truncate-on-page-load="true" offer="{"id":"f0d8e05e-3903-47c5-bedb-8df706f6dfeb","label":"Samsung QN90B Series (2022)","slug":"samsung-qn90b-series-2022","edition":["US","ES"],"imageId":"027f50ad-2000-47fd-b001-f6d074b5f638","imgUrl":"/content/image/redirect/027f50ad-2000-47fd-b001-f6d074b5f638/resize/75x56","typeLabel":"Series","objectType":"content_product_series","icon":"type-icon ct-cmg-tech-product-series ct-small"}" techobjectinfo="{"uuid":"f0d8e05e-3903-47c5-bedb-8df706f6dfeb","slug":"samsung-qn90b-series-2022","name":"Samsung QN90B Series (2022)","productType":"SERIES","updateType":"PRISM","mod":1703691624311}" overridecredit="David Katzmaier/CNET" overridecaption="Best QLED|This TV uses QLED tech augmented by mini-LED, for a brighter image than any OLED TV.
" imagegroup="{"uuid":"07d8ef03-541f-4e4f-aa6f-aab3990a5acc","alt":"The Samsung QN90B QLED TV sits on a wooden tabletop stand.","caption":"The Samsung QN90B QLED TV is one of the company's higher-end televisions for 2022.
","credits":"Bobby Oliver/CNET","imageData":{"id":"07d8ef03-541f-4e4f-aa6f-aab3990a5acc","filename":"samsung-qn90b-qled-tv-2022-02.jpg","path":"https://www.cnet.com/a/img/resize/e3971774c74f86114b276b87c1327d161ff805ce/hub/2022/08/02/07d8ef03-541f-4e4f-aa6f-aab3990a5acc/samsung-qn90b-qled-tv-2022-02.jpg?auto=webp&height=500","dateCreated":{"date":"2022-08-02 13:54:00.000000","timezone":"UTC","timezone_type":3},"primeColor":null,"hasWarning":false},"size":"","float":"","lightbox":false,"imageUrl":"https://www.cnet.com/a/img/resize/e3971774c74f86114b276b87c1327d161ff805ce/hub/2022/08/02/07d8ef03-541f-4e4f-aa6f-aab3990a5acc/samsung-qn90b-qled-tv-2022-02.jpg?auto=webp&height=500","imageCaption":"The Samsung QN90B QLED TV is one of the company's higher-end televisions for 2022.
","imageCredit":"Bobby Oliver/CNET","imageAltText":"The Samsung QN90B QLED TV sits on a wooden tabletop stand.","imageFilename":"samsung-qn90b-qled-tv-2022-02.jpg","imageWidth":4000,"imageHeight":2250,"imageDoNotCrop":false,"imageDoNotResize":false,"imageWatermark":false,"imageDateCreated":"2022-08-02","imageParallax":"","imageCrop":"","imageEnlarge":false}" usepricing="true" ng-block="{"id":"vaw31x0w1n5cxhf","type":"listicle"}" edition="us" data-key="cnetlisticle__f15c609a-94b0-46f5-8edc-baee32e25ecb" index="9" imagecredit="David Katzmaier/CNET" tagslugs="4k-tvs,lg,roku,samsung,vizio,hv14,tcl" contenttype="Best List - Precap" isbestlistredesign="true" filtershortcodetypes="" totalfilteritems="0" pagelayout="FAQ Markup + BL Precap" showdetails="true" suppressautoplay="true" tocheadlineitem="[object Object]" class="c-bestListProductListing">Best high-end smart TV that's not an OLED
Samsung QN90B
Looking for a high-end TV with spectacular image quality, but don't want an OLED? The Samsung QN90B is your best bet. This TV uses QLED TV tech augmented by mini-LED for a brighter image than any OLED TV. The spectacular contrast of OLED still won out in our side-by-side tests, but the QN90B QLED screen comes closer than ever.
The older version of this TV, the QN90A, remains on sale for hundreds less. It's also an excellent performer but it's slightly dimmer than the QN90B. It also lacks some of the 2022 model's features, including the new game hub with cloud gaming.
Pros:
- Best non-OLED picture quality we've ever tested
- Incredible brightness with minimal blooming
- Stylish design, packed with features
Cons:
- Expensive
- Slightly worse contrast, off-angle and uniformity than OLED
Samsung produces a number of QLED TVs, but the QN90B is among the highest-end, aside from versions with 8K resolution. This is a 2022 model, but the 2023 version, the QN90C, looks similar in terms of features and while we haven't reviewed it, we expect it to deliver similar image quality. It's also significantly more expensive.
The prices shown below are for the 65-inch size.
How CNET tests smart TVs
Our TV reviews follow a rigorous, unbiased evaluation process honed over nearly two decades of TV reviews. Our primary TV test lab has specialized equipment for measuring light and color, including a Konica Minolta CS-2000 spectroradiometer, a Murideo Sig-G 4K HDR signal generator and an AVPro Connect 8x8 4K HDR distribution matrix. We use Portrait Displays CalMan Ultimate software to evaluate every TV we review. In every CNET TV review, three or more similar TVs are compared side by side in various lighting conditions playing different media, including movies, TV shows and games, across a variety of test categories, from color to video processing to gaming to HDR. Our reviews also account for design, features, smart TV performance, HDMI input and gaming compatibility, and other factors.
One important aspect of image quality we test is overall brightness. Here's how it compares in nits across select TVs listed above.
Light output in nits
| TV | Brightest mode (HDR) | Accurate mode (HDR) | Brightest mode (SDR) | Accurate mode (SDR) |
|---|---|---|---|---|
| Samsung QN65Q90B | 3,316 | 1,981 | 2,625 | 974 |
| TCL 65QM850G | 1,975 | 1,975 | 1,739 | 1,448 |
| Hisense 65U8K | 1,966 | 1,966 | 1,720 | 1,240 |
| LG OLED65G3 | 1,378 | 1,378 | 725 | 724 |
| Samsung QN65S95C | 1,348 | 1,326 | 238 | 648 |
| LG OLED65C3 | 861 | 817 | 501 | 464 |
| Vizio M65QXM-K03 | 939 | 742 | 958 | 608 |
| Roku TV Plus | 514 | 455 | 579 | 404 |
Check out our explainer on how we test TVs for more details.
Factors to consider when choosing a smart TV
With all of the TVs available today, and all of the technical terms and jargon associated with television technology, it can be tough to figure out what's important. Here's a quick guide to help cut through the confusion.
Price: TVs range in price from $100 to more than $2,000. Smaller screens are cheaper, well-known brands are more expensive and spending more money can also get you better image quality. Most entry-level TVs have a good enough picture for most people, but TVs last a long time, so it might be worth spending more to get a better picture. It's also best to shop for a TV in the fall, when prices are lower.
Screen size: Bigger is better in our book. We recommend a size of at least 43 inches for a bedroom TV and at least 55 inches for a living room or main TV -- and 65 inches or larger is best. More than any other "feature," stepping up in TV screen size is the best use of your money. One of the most common post-TV-purchase complaints we've heard is from people who didn't go big enough. And we almost never hear people complain that their TV is too large.
Capability: Among entry-level TVs the most important feature is what kind of smart TV system the TV uses. Among midrange models, look for a feature including full-array local dimming, mini-LED and 120Hz refresh rate, which (unlike some other extras) do help improve the picture in our experience. And among high-end TVs, OLED technology is your best bet.
For more TV buying advice check out our guide on how to buy a TV.
Smart TV FAQs
We'll post the answers to commonly asked TV questions below. If you have any others, feel free to reach out on Twitter (@dkatzmaier), or by clicking the little envelope icon on my CNET profile page.