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Best Cellphone Plans of 2024: Our Top Picks for January

Looking for a reliable phone plan? Here are our top picks for the best ones on the market in 2024.

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Eli Blumenthal Senior Editor
Eli Blumenthal is a senior editor at CNET with a particular focus on covering the latest in the ever-changing worlds of telecom, streaming and sports. He previously worked as a technology reporter at USA Today.
Expertise 5G, mobile networks, wireless carriers, phones, tablets, streaming devices, streaming platforms, mobile and console gaming,
Eli Blumenthal
14 min read
See at T-Mobile
005-t-mobile-network-mobile-carrier-logo-2021
T-Mobile Essentials Saver
Best value phone plan for a single line
See at T-Mobile
T-Mobile logo on a phone screen
T-Mobile Essentials Saver for 2 lines, T-Mobile Essentials for 3+ lines
Best value phone plan for multiple lines
See at Verizon
Verizon logo on a phone
Verizon Unlimited Welcome
Best phone plan for perks
See at Boost Mobile
boost mobile
Boost Mobile unlimited for $25 per month
Best unlimited phone plan for a single line
See at Google Fi
Google Fi logo
Google Fi Wireless Simply Unlimited
Best phone plan for a family of four: $80 per month
See at Mint Mobile
mint-mobile-phone-wireless-service-2021-cnet-review-11
Mint Mobile 15GB Plan
Best phone plan for 15GB of data or less
See at TextNow
Textnow logo on a phone
TextNow
Best budget phone plan without data

With AT&T, T-Mobile and Verizon offering dozens of plans, not to mention the exponentially larger assortment from prepaid and smaller carriers like Mint Mobile, Visible and Google Fi Wireless, it's not easy choosing the best cellphone plan. Without doing the right research, you could end up paying a lot more than you should, and no one wants to lose out on saving money.

We're going to try to fix that. We've been covering the latest in wireless plans -- from breaking down how to switch carriers, to picking the top unlimited and prepaid plans, to explaining which network the smaller carriers use, as well as T-Mobile's and Verizon's recent plan revamps.

After covering the wireless industry for over a decade, here's CNET's guide for sorting through the madness along with some of our picks for what we think are the best unlimited and prepaid plans available right now. 

Three smartphones, each showing the name and logo of either Verizon, T-Mobile or AT&T
Sarah Tew/CNET

Factors to consider: Know your area

As we covered in our other wireless guides, to get the best deal you need to make sure you have the coverage that you need. This makes it hard to give a blanket recommendation of any one carrier. T-Mobile's service in New York may be excellent, but if you're in rural Iowa, Verizon is more reliable. 

While your mileage may vary, the good news is that these networks are growing and improving all the time, particularly as the three major players race to blanket the US with 5G. It's quite possible that you left a network complaining about its sparse service a decade ago, but now it's beefed itself up because of that race to acquire customers.

If you know any friends or family in your area that already use the carrier you're considering, ask about their experience. You could also go to a carrier's store and see if they offer any free ways to try out the service before switching over, such as T-Mobile's Network Pass. Verizon offers a similar 30-day "Test Drive" program, while the Cricket prepaid service has its own trial program that lets you sample parent AT&T's network.

Best phone plans of 2024

Postpaid phone plans

Sarah Tew/CNET

Prepaid phone plans

Sarah Tew/CNET

Additional details: 

Phone plan FAQs

What's the difference between 'prepaid' and 'postpaid' plans?

When choosing a phone plan, there are generally two main options: a postpaid carrier like AT&T, Verizon and T-Mobile (plus cable options like Spectrum Mobile and Xfinity Mobile) and prepaid providers such as Mint Mobile, Metro by T-Mobile, Google Fi Wireless and Cricket.

What about networks?

Look at a zoomed-out map of the US on the websites for AT&T, T-Mobile or Verizon and you'll likely see it pretty well colored in by their respective color. Zooming in is where things get a bit more complicated, which is why we can't offer blanket recommendations for one carrier over another. T-Mobile's service in New York may be excellent, but if you're in a rural area in Colorado, Verizon could be more reliable.

Why get unlimited?

If you're on T-Mobile, all of your plans are unlimited, and Verizon no longer lets new users sign up for a shared data plan. Only AT&T still offers some tiered data plans and... it's not great.

How we test

Picking a wireless plan and carrier is an individualized process. What works for you and your family's needs may be vastly different from your friends or neighbors. Even geographically, some areas have better AT&T coverage while others work best on Verizon or T-Mobile (and vice versa). The picks we make are based on over a decade of covering and evaluating the wireless carriers, their offerings and their performance. 

Since choosing a provider is unique, we focus on larger plans and the value they provide; as well as calling out ways you can test the different networks in your area for yourself so you can make the best pick.